When I started working as a photographer in Israel , nearly 20 years ago, all I wanted to do was the same stuff that they do abroad, such as in Vogue or in I.D. I had just returned from studying in London and Israel seemed to me like a desert in terms of fashion photography. The models were doing their own make-up and hair; stylists and production teams were rarely to be seen. Things have changed since then. At present, Tel Aviv is one of the coolest places for a fashion photographer to be. There are numerous, very professional and enthusiastic teams of make-up artists, stylists, art-directors, producers and editors around, which have elevated Tel Aviv to a new level. Israel, and particularly Tel Aviv, is full of creative energy. Wherever you turn your head, new galleries, boutiques, and new designs are rapidly emerging; smart and photography basics attractive people are sitting in cafes discussing new exciting projects non-stop. It is also such a pleasure to work here because people are very friendly. Some might find us too friendly, meaning we do not know how to mind our own business, but generally, Israelis are very helpful towards each other and towards foreigners. Location wise, Israel is a true gem. The country is fairly small, within hours I can move from a desert to a sea location, and from the sea to the mountains. Moreover, Israel offers some of the most unique destinations and holy places in the world ? the Dead Sea, the Sea of Galilee, Jerusalem, archaeological sites? Some of the rarest sites on the planet are within half an hour drive from Israel?s major cities and the country has all facets of modern and convenient life to offer. Israel?s weather is another plus.